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Human Compassion at a Time of Devastating Floods

Nimal Abeysinghe Humane people band together in the face of natural disasters. Born out of compassion, such unity heeds no race or colour difference. An incident from as recent as 2015 illustrates the community-minded sacrifice by a group who were brought together by a natural disaster and their tireless efforts over three days born out […]
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Media Activism and the Conflict in Sri Lanka

Sunil Jayasekara In examining the 30-year conflict that ravaged Sri Lanka, it is instructive to probe into and explore its impact on media institutions and journalism. In 1948, Sri Lanka was granted independence on a multicultural platform.  At the time, only the Kandyan Highland had demanded a separate administration. By contrast, Tamils and Muslims acquiesced […]
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Conversion Costs Formula Example

That’s why it is vital to keep a tab on metrics such as conversion cost. It can help you have these crucial discussions at the right juncture, and it also keeps your marketing teams on their toes. Moreover, it can help you turn your struggling campaigns into profitable ones. For instance, depreciation and electricity bills […]